Professional Certificate in Public Sector and Non-Profit Marketing: 2110

Professional Certificate in Public Sector and Non-Profit Marketing
Program Starts January 20, 2010! Register Today!

Do you work in the government, a crown corporation/agency, a non-profit organization or an association?
Are you responsible for marketing products or services, social marketing, [...]

Are Health Communicators getting a “Bad Rap” on H1N1

Sometimes I wonder if public sector health marketers are being made to look like a bunch of incompetents ( “keystone cops “). H1N1 communications, at least in Canada, has been an unmitigated disaster and the big question mark is why is this happening? Many of the public health communicators I have had the opportunity to [...]

H1N1… an example of how not to do effective health communications

As someone who spent a quarter century in the health communications and social marketing field, I am flabbergasted on how ineffective the communications coming out of health authorities is on H1N1 /Swine flu.
One thing seems clear and that is the compelling need for reliable information, to understand the risks this virus presents, what to do [...]

The Public Sector … Differences between Americans and Canadians

As a Canadian who is in the public sector marketing business , I have paid close attention to what is happening in the USA recently. I am quite concerned by the perception of many Americans about their government and its capability of delivering programs and services to the American public.
As Andrew Cohen points out [...]

Are Universities Failing Our Students

I wrote a recent blog quite critical of academic institutions as it relates to Marketing.  As I pointed out  business schools are different than other faculties.  Professors should be obligated to work in business for a number of years before becoming academics in a business school… especially teaching marketing . All the academic research and [...]

Tips on How to Develop a Successful Social Marketing Campaign

In my most recent social marketing workbook , I have a section that gives readers
a few  tips on how to develop a successful social marketing campaign. Hope you find this  useful.
Messaging:

Specify the desired objective.
Specify the desired action required (call to action)
Focus on personal relevance of issue to each member of audience.
Adapt creative style to specific [...]

Web 2.0 revolution is turning public sector marketing landscape upside down

We now live in an era where the communications and marketing landscape has been completely turned upside down in both the public, non profit and private sectors. Organizations  do not have  full control of their messages/brands. The whole Web 2.0 revolution has resulted in the democratization of the web. More important it has changed marketing [...]

Are Business Schools Losing their Relevance for Marketers?

Well it is that time of year. School is about to start. As a practitioner who has spent close to 25 years teaching in business schools I thought I would reflect on my experience teaching marketing at two business schools . Business schools are different than other faculties. Professors should be obligated to work [...]

Health Care: Americans deserve better ROI.

What Americans decide to do with their health system should be left to Americans to decide, however when critics smear the Canadian health system unjustifiably, Canadians need to speak up. A few weeks ago I wrote a blog about the misinformation about the Canadian health system and received a significant response, so here comes another [...]

Marketers Get No RESPECT

Aretha Franklin sang about it and Rodney Dangerfield made a comedy career on joking about it  …  RESPECT.
One of my major rants over the years is that folks in the public and nonprofit sector don’t get marketing and think it is advertising or something to do with distribution. As I have mentioned in other [...]