Posted on December 16, 2009 by jimmintz
Halifax, Nova Scotia, March 22-31, 2010
The Centre for Excellence in Communications (CEC) and The Centre for Excellence in Public Sector Marketing (CEPSM), Ottawa, in association with Catapult Media, Halifax, are offering a series of professional development workshops for the Atlantic Canada public and not-for-profit sectors in the context of the
Atlantic Canada Marketing and Communications [...]
Filed under: Uncategorized | Tagged: atlantic canada workshops, communication workshops, marketing and communications workshops, marketing workshops, social marketing workshops, social media workshops | Leave a Comment »
Posted on December 4, 2009 by jimmintz
During these tough economic times for public and non profit sector organizations the Centre of Excellence for Public Sector Marketing (CEPSM) has decided to offer a special consulting opportunity for those who require social marketing expertise but can not afford the prices of high priced consultants. We do this because our Centre is committed “To [...]
Filed under: Uncategorized | Tagged: consulting for non profits and government organizations, Jim Mintz, marketing training for public sector and non profit organizations, Professional certificate in public sector and non profit marketing, public sector marketing, social marketing, social marketing consulting, social marketing training | Leave a Comment »
Posted on November 24, 2009 by jimmintz
In my blog on municipal marketing I discussed the importance of marketing as an important function for governments , particularly cities. Clearly in an era in which governments need to be more responsive and accountable to the needs of the public, marketing can help governments accomplish this goal. With governments spending significant dollars delivering [...]
Filed under: public sector and non profit marketing, tourism marketing | Tagged: city of Ottawa, effectively engaging people, lack of marketing strtegy in tourism promotion, municipal and city marketing, National Capital tourism, ottawa tourism, social marketing, tourism marketing, world social marketing conference | Leave a Comment »
Posted on November 11, 2009 by jimmintz
Professional Certificate in Public Sector and Non-Profit Marketing
Program Starts January 20, 2010! Register Today!
Do you work in the government, a crown corporation/agency, a non-profit organization or an association?
Are you responsible for marketing products or services, social marketing, [...]
Filed under: Uncategorized | Tagged: government marketing, marketing certificates, marketing courses Careton, marketing courses Ontario, marketing courses Ottawa, non profit marketing, Professional certificate in public sector and non profit marketing, publc sector marketing, social marketing training, social media training, sprott school of business | Leave a Comment »
Posted on November 10, 2009 by jimmintz
Sometimes I wonder if public sector health marketers are being made to look like a bunch of incompetents ( “keystone cops “). H1N1 communications, at least in Canada, has been an unmitigated disaster and the big question mark is why is this happening? Many of the public health communicators I have had the opportunity to [...]
Filed under: marketing mistakes, public sector and non profit marketing | Tagged: Auditor General of Canada, communication screw ups, Emergency planning, H1N1, health communications and marketing, pandemics, public health, SARS, vaccine programs | Leave a Comment »
Posted on October 29, 2009 by jimmintz
As someone who spent a quarter century in the health communications and social marketing field, I am flabbergasted on how ineffective the communications coming out of health authorities is on H1N1 /Swine flu.
One thing seems clear and that is the compelling need for reliable information, to understand the risks this virus presents, what to do [...]
Filed under: Uncategorized | Tagged: crisis communications, epidemics, flu season, H1N1 communications, health communications, health social marketing, immunization, over-communications, pandemics, risk communications, swine flu, vaccines | 2 Comments »
Posted on October 9, 2009 by jimmintz
As a Canadian who is in the public sector marketing business , I have paid close attention to what is happening in the USA recently. I am quite concerned by the perception of many Americans about their government and its capability of delivering programs and services to the American public.
As Andrew Cohen points out [...]
Filed under: Canadian government, Uncategorized | Tagged: American vs Canadian health care, Continental Divide, differences between Americans and Canadians, Fire and Ice, Jim Mintz, Marketing in the public sector, Michal Adams, Obama, public sector government marketing, Seymour Lipset | 3 Comments »
Posted on September 23, 2009 by jimmintz
I wrote a recent blog quite critical of academic institutions as it relates to Marketing. As I pointed out business schools are different than other faculties. Professors should be obligated to work in business for a number of years before becoming academics in a business school… especially teaching marketing . All the academic research and [...]
Filed under: marketing articles | Tagged: academic research, community colleges, failures of universities, marketing education, undergraduate teaching, university education system | 1 Comment »
Posted on September 12, 2009 by jimmintz
In my most recent social marketing workbook , I have a section that gives readers
a few tips on how to develop a successful social marketing campaign. Hope you find this useful.
Messaging:
Specify the desired objective.
Specify the desired action required (call to action)
Focus on personal relevance of issue to each member of audience.
Adapt creative style to specific [...]
Filed under: Uncategorized | Tagged: Jim Mintz, social marketing, social marketing workbook | Leave a Comment »