Posted on November 24, 2009 by jimmintz
In my blog on municipal marketing I discussed the importance of marketing as an important function for governments , particularly cities. Clearly in an era in which governments need to be more responsive and accountable to the needs of the public, marketing can help governments accomplish this goal. With governments spending significant dollars delivering [...]
Filed under: public sector and non profit marketing, tourism marketing | Tagged: city of Ottawa, effectively engaging people, lack of marketing strtegy in tourism promotion, municipal and city marketing, National Capital tourism, ottawa tourism, social marketing, tourism marketing, world social marketing conference | Leave a Comment »
Posted on November 11, 2009 by jimmintz
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Do you work in the government, a crown corporation/agency, a non-profit organization or an association?
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Filed under: Uncategorized | Tagged: government marketing, marketing certificates, marketing courses Careton, marketing courses Ontario, marketing courses Ottawa, non profit marketing, Professional certificate in public sector and non profit marketing, publc sector marketing, social marketing training, social media training, sprott school of business | Leave a Comment »
Posted on November 10, 2009 by jimmintz
Sometimes I wonder if public sector health marketers are being made to look like a bunch of incompetents ( “keystone cops “). H1N1 communications, at least in Canada, has been an unmitigated disaster and the big question mark is why is this happening? Many of the public health communicators I have had the opportunity to [...]
Filed under: marketing mistakes, public sector and non profit marketing | Tagged: Auditor General of Canada, communication screw ups, Emergency planning, H1N1, health communications and marketing, pandemics, public health, SARS, vaccine programs | Leave a Comment »
