H1N1… an example of how not to do effective health communications

As someone who spent a quarter century in the health communications and social marketing field, I am flabbergasted on how ineffective the communications coming out of health authorities is on H1N1 /Swine flu.
One thing seems clear and that is the compelling need for reliable information, to understand the risks this virus presents, what to do [...]

The Public Sector … Differences between Americans and Canadians

As a Canadian who is in the public sector marketing business , I have paid close attention to what is happening in the USA recently. I am quite concerned by the perception of many Americans about their government and its capability of delivering programs and services to the American public.
As Andrew Cohen points out [...]