Are Universities Failing Our Students

I wrote a recent blog quite critical of academic institutions as it relates to Marketing.  As I pointed out  business schools are different than other faculties.  Professors should be obligated to work in business for a number of years before becoming academics in a business school… especially teaching marketing . All the academic research and [...]

Tips on How to Develop a Successful Social Marketing Campaign

In my most recent social marketing workbook , I have a section that gives readers
a few  tips on how to develop a successful social marketing campaign. Hope you find this  useful.
Messaging:

Specify the desired objective.
Specify the desired action required (call to action)
Focus on personal relevance of issue to each member of audience.
Adapt creative style to specific [...]

Web 2.0 revolution is turning public sector marketing landscape upside down

We now live in an era where the communications and marketing landscape has been completely turned upside down in both the public, non profit and private sectors. Organizations  do not have  full control of their messages/brands. The whole Web 2.0 revolution has resulted in the democratization of the web. More important it has changed marketing [...]

Are Business Schools Losing their Relevance for Marketers?

Well it is that time of year. School is about to start. As a practitioner who has spent close to 25 years teaching in business schools I thought I would reflect on my experience teaching marketing at two business schools . Business schools are different than other faculties. Professors should be obligated to work [...]