Posted on July 28, 2009 by jimmintz
Aretha Franklin sang about it and Rodney Dangerfield made a comedy career on joking about it … RESPECT.
One of my major rants over the years is that folks in the public and nonprofit sector don’t get marketing and think it is advertising or something to do with distribution. As I have mentioned in other [...]
Filed under: Al Reis, branding, marketing mistakes | Tagged: difference between marketing and advertising, Jim Mintz, marketing needs respect, marketing underappreciated, non profit marketing, public sector marketing | 2 Comments »
Posted on July 21, 2009 by jimmintz
There is a tremendous amount of misinformation being communicated in the USA media about the Canadian health care system. So for American readers of my blog, here is some information that you might find useful.
Canadians think their American neighbours would be wise to look north as they grapple with a massive health-care overhaul. That’s [...]
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Posted on July 16, 2009 by jimmintz
As many of my readers know my colleague Joanna Chan and I have just completed a Guide to Branding in the Public and Not-for-Profit Sector. Perhaps we need to write a guide to Branding and Politics. Maybe we will do this one day but a recent article in the Globe and Mail caught my eye [...]
Filed under: Uncategorized | Tagged: branding and politics, general motors branding, Jim Mintz, marketingcommunications, non profit branding, sarah palin, sonia sotomayor | Leave a Comment »
