I recently heard a great presentation from Rahaf Harfoush at the MARCOM 2009 conference in Toronto on how the team she worked on built the Obama Brand. I also bought a copy of her book called YES WE DID published by New Riders. The book is an inside look at how social media built the [...]
Filed under: Uncategorized | Tagged: Arlene Dickinson, corporate sponsorship, Jim Mintz, marcom, Obama and Marketing, public sector marketing, Rahaf Harfoush, social marketing, social media | Leave a Comment »
