A number of years ago the Centre of Excellence for Public Sector Marketing had the opportunity to work on a number of branding projects for the public and non profit sectors and realized that there are very few resources for practioners on how to develop a branding program for these two sectors. As a result working closely with clients and with the support of our colleagues at HBS Marketing , we developed a 29 page Guide to Branding in the Public and Not-For-Profit Sectors. At this point we have not included any case studies as we hope to publish another edition using case studies .
I would encourage you to let your colleagues know about this free resource and feel free to download and print as many copies as you require. The only thing that we ask if you are using it for educational purposes you credit our Centre.
Filed under: Uncategorized | Tagged: branding, government branding, Jim Mintz, JoannaChan, mot fot profit marketing, non profit branding, public sector marketing
