Calling all non profits and public sector marketers… check out Twitter

If you not heard about Twitter , YOU HAVE PROBABLY HIDING IN A CAVE OR WORK FOR A GOVERNMENT ORGANIZATION DOES NOT ALLOW THEIR EMPLOYEES ACCESS TO SOCIAL MEDIA. So let me help you with some information.  Twitter is one of the fast growing online platforms that is being used for marketing and communications.  It [...]

Welcome to MARCOM 2009 Marketing Solutions for Government and Non-Profit Organizations in a Challenging Marketplace

MARCOM
June 3and 4 2009
Pearson Convention Centre
2638 Steeles Avenue East, Brampton, Ontario (city just outside of Toronto)
Who Attends: Marketing and communications professionals like you, directors, managers, advisors and officers from government, associations and non-profit organizations
responsible for all aspects of strategic marketing planning, marketing communications and program / service delivery.
What you get.
3 Pre-Conference (full day) [...]

Recommended Books for Public Sector/Government and Social Marketers

 
At the Centre we are constantly asked which books to use to improve your knowledge in public sector and social marketing .

There are a lot of good books out there but the two books we at the Centre of Excellence for Public Sector Marketing recommend most are authored by Philip Kotler and Nancy Lee.

Marketing [...]

Centre of Excellence for Public Sector Marketing launches Guide to Branding in the Public and Not-for-Profit Sectors

A number of years ago  the Centre of Excellence for Public Sector Marketing  had the opportunity to work on a number of  branding projects for the public and non profit sectors and  realized that there are very few resources for practioners on how to develop a branding program for these two sectors. As a result [...]