The Case for Marketing in the Municipal Sector

Here is an article I recently published with my colleague Bernie Colterman on Municipal Marketing , I thought I would share it with my readers of this blog.

Destigmatizing Public Sector Marketing
Marketing has its roots in business, and remains a major management function. However, in an era in which governments need to be more responsive and [...]

Ten Commandments of Social Marketing Revisted

 
I just revised my ten commandments of social marketing . Let me know what you think.

Source : http://www.flickr.com/photos/imkukie/786417399/
Ten Commandments of Social Marketing
Introduction
The social marketing approach will put users on the cutting edge of social change. Social marketing need not be expensive; but a way of thinking and approaching behavioral change and not a way [...]

Calling all Public Sector Marketers… If you are not using social media marketing strategies you are seriously out of date

 
A recent article in ADAge should open the eyes of those of you have not moved into the social media area
Union Square Ventures partner Fred Wilson has seen the future, and it’s in “earned,” not paid, media, which has big implications for marketers, agencies and, of course, the media itself.
“There are still a lot [...]