How not to do marketing … brought to you by the geniuses who run the big 3 American automakers.

So we are going to bail out the 3 big American automakers… eh. Maybe I have been in the marketing business too long but the big 3 are in my view the worst marketers extant.  As a part time professor of marketing I have had the opportunity to study many companies but these 3 corporate [...]

Obama’s campaign on Tuesday will go down in history as the biggest day ever in the history of marketing

Canadian Prime Minister Steven  Harper in today’s Globe and Mail  calls the win by Barack Obama “a remarkable campaign.”In particular, Mr. Harper spoke of “his admiration for Mr. Obama’s primary race victories and said his people would be studying the win”. He stated that Mr. Obama, in a sense, “came from out of nowhere to [...]

Solutions Based Marketing and Common Sense Communications

Ok it’s me again the common sense communications consultant who used to be marketing consultant but since many public sector organizations are forbidden to use the M word we will continue to use common sense communications which is code for marketing but don’t tell anyone as  I don’t want my secret  to get out.
Today [...]