Social Marketing ain’ t easy but if done right can be a powerful tool for change

 There is a lot of confusion on what is social marketing and what are the most effective techniques to effectively develop a social marketing plan.
First let me say that there are no magic bullets or formulas to social marketing it is a heck of a lot of  hard work and most important requires the [...]

Calling all public sector marketers and communicators: Get knowledgeable about web 2.0 or you will become a dinosaur

Just read a terrific report called
Change your world or the world will change youThe future of collaborative government and Web 2.0
by Deloiite
The authors suggest that “in today’s tech-savvy world demands tech-savvy government. Increasingly connected citizensand stakeholders are asking governments to deliver services more rapidly and efficiently. Yet the public service bureaucracies that [...]