Guide to COMMON SENSE COMMUNICATIONS for Government Communicators

 
“Common Sense ain’ t common”
Will Rogers
 
OK! OK! I give up. For many years I have counselled colleagues and clients in the Public Sector to adopt a marketing approach to their communications. The response I usually receive is, we are not doing marketing but communications. Or government is not in the marketing business, that’s the domain [...]

Marketing courses for government and non profit organizations

The public sector and non-profit sectors are a significant component of the overall output of society. Marketing is an effective management tool for both public sector and non-profit organizations. It is a discipline aimed at influencing the behaviour of others through the use of a strategic mind set and set of organizational processes, tools and [...]