I am often asked by associations what can they do “quickly” to improve their marketing significantly. Below I have 7 actions that if done will significantly improve the marketing of any association.
None of these actions are very expensive . You will normally find that the most effective things you can do in marketing [...]
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Have you mastered the latest marketing tools and techniques to meet the challenges you face?
Have you developed a marketing plan for your organization, your products, your programs, your services?
Are you staying ahead by anticipating the changing landscape and developing the newest marketing strategies to move your organization to the next level?
–Take the Marketing [...]
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From time to time practioners in the field of marketing and communication are at lager heads and confusion reigns so the following may be helpful.
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. (Chartered Institute of Marketing)
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution [...]
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According to a recent article in the Ottawa Citizen Canada’s youth are as interested in saving the world and serving the “public interest” as any generation before them, but they don’t connect with a slow, stodgy federal government symbolized by a “bunch of old, grey-haired white guys,”
Max Valiquette, president of the Toronto-based research and marketing [...]
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