When Communications Campaigns are labelled Social Marketing Campaigns… you set up yourself for failure

I recently saw a social marketing list serve comment that caught my eye. Some one on the social marketing list serve had asked for examples of social marketing campaigns that have not been successful. As can be expected a number of people sent examples , some quite old that have not been successful but finally [...]

Marketing to Canadians of South Asian and Chinese Origin… a hot trend

One of the most difficult audiences for public sector marketers to reach are Canadians of South Asian and Chinese origin. A recent study by Solutions Research Group’s Diversity in Canada 2 study indicated that this group is accessible but you need to do your homework.
Here are some of the key facts from this study [...]

MARCOM2008

I’m pleased to announce that I will be one of the featured presenters at MARCOM 2008, June 11-12 at the Hampton Inn Ottawa and Conference Centre.
Here are the details of the session I will be presenting:
Title: Integrated Marketing Communications: the new norm in public sector marketing communications
Date / Time: June 12 2008 10:00 a.m.–11:00 a.m.
Description: [...]

Australians are the Absolute Best

As a former senior civil servant I had many opportunities to travel around the world but my favourite country is definitely Australia. The people are wonderful, the country is spectacular (like Canada) and if there is a more beautiful happening city than Sydney, well I have not come across it yet ( although Vancouver is [...]