http://jimmintz.wordpress.com/2008/04/08/social-media-marketing-the-next-wave-for-public-sector-and-nonprofit-marketers/ Insights on marketing in the public sector from a world-renowned, 30-yr marketing veteran Sat, 10 Oct 2009 17:07:06 +0000 http://wordpress.com/ hourly 1 http://jimmintz.wordpress.com/2008/04/08/social-media-marketing-the-next-wave-for-public-sector-and-nonprofit-marketers/#comment-39 Time to change? When will the marketing world embrace a new model?? « Marketing 4 Change Wed, 09 Apr 2008 20:28:37 +0000 http://jimmintz.wordpress.com/2008/04/08/social-media-marketing-the-next-wave-for-public-sector-and-nonprofit-marketers/#comment-39 [...] Public Sector, Jim Mintz quoted some statistics about the rise of new media. The post was entitled Social Media Marketing …the Next Wave for Public Sector and Nonprofit Marketers. While the post posed a lot of interesting points, what struck me when I read it was the way media [...] [...] Public Sector, Jim Mintz quoted some statistics about the rise of new media. The post was entitled Social Media Marketing …the Next Wave for Public Sector and Nonprofit Marketers. While the post posed a lot of interesting points, what struck me when I read it was the way media [...]

]]> http://jimmintz.wordpress.com/2008/04/08/social-media-marketing-the-next-wave-for-public-sector-and-nonprofit-marketers/#comment-38 Will Boyd Wed, 09 Apr 2008 14:32:36 +0000 http://jimmintz.wordpress.com/2008/04/08/social-media-marketing-the-next-wave-for-public-sector-and-nonprofit-marketers/#comment-38 I once heard Joseph Jaffe say that "Production is the new consumption." With the meteoric rise in production of social media like blogs, podcasts, etc., what, in your opinion, will be more important to agencies looking to embrace these tools, finding someone who understands the social media space or finding someone who understands and is passionate about the agency's message and can authentically communicate with a passionate niche? I once heard Joseph Jaffe say that “Production is the new consumption.” With the meteoric rise in production of social media like blogs, podcasts, etc., what, in your opinion, will be more important to agencies looking to embrace these tools, finding someone who understands the social media space or finding someone who understands and is passionate about the agency’s message and can authentically communicate with a passionate niche?

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