Marketing For Associations…why marketing is crucial to association management

 
I am delighted to report that the wonderful folks at Association Magazine which is the voice of the Canadian Society for Association Executives has just published an edition dedicated mostly to Marketing for Associations. This is terrific news as I have always felt that  Associations need to adopt the Marketing approach to doing their work. [...]

Social marketing … a powerful process for influencing and changing behavior

Here is an article which will be published soon and I thought I would share it with my readers
Social marketing was “born” as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to “sell” ideas, [...]

Branding and Social Marketing

Branding in the commercial sector is pervasive and fairly easy to understand and recognize. However, branding in social marketing is not as common but becoming more popular as it is very effective in creating visibility and ensures memorability.
The brand is the marketer’s most advanced emotional tool. It combines and reinforces the functional and [...]

Social Media Marketing …the Next Wave for Public Sector and Nonprofit Marketers

There is a revolution going out there and that will turn the marketing communications world upside down. You know that the world of marketing communications is changing when Chrysler and General Motors are taking a sizeable part of their media dollar … and we are talking many millions… and moving it on-line.
The following stats [...]