Social marketing and Social media marketing workshops for the non profit and public sector

The Centre of Excellence for Public Sector Marketing (CEPSM) will soon be touring Western Canada to deliver its workshops Develop a Social Marketing Plan in ONE DAY! and Develop a Social Media/Web 2.0 Marketing Plan in ONE DAY!
Don’t miss out, spots are filling up fast! Click here to see our complete workshop schedule.
Both of these [...]

The need for integrated marketing communications in public sector marketing Part 2

 
A while back,  I discussed the need for using the integrated marketing approach. This is the second part of the article.
In the previous article I discussed why many organizations are moving to the IMC approach .
So how do you ensure that your communications are consistent and integrated? First, start by developing an integrated [...]

Getting in bed with the wrong sponsor can be a nightmare for nonprofit’s and government.

Sponsorships always sound like a good thing, especially when you are a non profit and some one is willing to lay down a whole lot of money . But you need to be careful who you “get in bed with”, especially if you are a non-profit or government organization. Marketers underestimate the importance of [...]

Two Excellent Videos on Marketing Communications

As a marketing professor I am constantly asked for recommendations on any excellent videos on marketing communications . there are two that I recommend . The first one comes from the CBC (Canada) called the Selling Game.
Here is short piece describing the video.
The Selling Game is all about how marketers not only survived the so [...]