Why Can’t the Public Sector deliver efficient services? Part 2

In the last blog I promised to discuss some of the things I believe we need to do to improve the public sector’s approach to services including how the public sector can adopt a marketing approach. These  recommendations are based on the research we did on marketing in the public and non profit [...]

Why can’t the Public Sector deliver efficient services?

One of the “neverending” questions that citizens continually ask is why are public sector frontline organizations that serve the public so ineffective (with few exceptions). Go to any government office that provides front line services such as the Passport office or offices where you can obtain a drivers license or permit, or worst still, a [...]

The need for integrated marketing communications in public sector marketing

Here are excerpts from an article I recently wrote for a federal government newsletter called “Within Reach” on the need for Integrated marketing Communications.
The article is entitled “Integrated Marketing Communications: A Holistic Approach to Government Communications”
Over the past few years I have noticed both as a consultant working with government clients and as a professor [...]