Hire a “Recent” Business Graduate in 2008

 I recently read an article in Optimum Online- Generation Y Challenges the Public Service by  David Eaves, who is an expert in negotiating and public policy, and works with leading companies across North America, helping them develop and implement strategies for maximizing value from partnerships, alliances with customers and suppliers. In addition, he works with [...]

Power to the People and Facebook

I just read a Fascinating article on Face book and its impact on advocacy. First some stats:
Facebook has added 250,000 new users each day. Canadians have led the way, accounting for about eight million of the site’s nearly 60 million global users.
Michael Geist just wrote an article in the Ottawa Citizen on his experience [...]

Tension and Competition between Marketing and Communications

From time to time practioners in the field of Marketing and Communications get into a debate about the differences and more importantly which takes prominence in an organization. First in order to clarify things, the term Communications is somewhat of a misnomer. The field of endeavor is actually called Public Relations but during the eighties [...]