Fishing where the Fish are… Beer Marketers using social media on Campus

Well you knew it had to happen sooner or later , the beer industry which has spent years trying to reach young Canadians and convince them to drink using traditional media is now using social media giant Facebook to market their products.. Molson’s has launched an interactive campaign for its Molson Canadian Cold Shots product, [...]

Canadian Federal Public Service: The view from recent executive recruits…

A recent article in Optimum On-line by Peter Larson and David Zussman was a real eye opener for me. The authors interviewed twenty participants who had all joined the federal public service in mid-career. They were all previously executives in outside organizations. Some had come from the private sector, some from voluntary or not for [...]

Announcements from the Centre of Excellence for Public Sector Marketing!

First we just redesigned our site. Check it out here!
For the fourth year we are running, in conjunction with our partner the Sprott School of Business, “The Professional Certificate in Public Sector and Non-Profit Marketing and for the second year “The Executive Certificate in Public Sector Marketing Leadership”
Both programs cover the fundamentals of public sector [...]