Slow off the mark rebate program gives public service a bad reputation

Rebates for fuel-efficient vehicles not yet paid (CTV.ca News Staff).
Despite promising rebates for fuel-efficient cars and trucks, the federal government is yet to pay buyers of 2006 and 2007 models that qualify. The ecoAuto fee bate program, launched in March by the Conservatives, offers rebates of up to $2,000. It also places a maximum [...]

Sicko is a social marketing juggernaut

Having spent over 25 years in the public health field , I thought I had seen everything, heard all the horror stories etc, but Michael Moore’s new documentary Sicko was a real eye opener and has come to make me realize that we don’t have it so bad here in Canada at least when it [...]

Non-Profit Branding

Great article on branding the non profit . Let me know what you think.

Manitoba Government agrees to release information about its “Spirited Energy” campaign.

Seems to me that the folks in Manitoba should be releasing the evaluation of their branding campaign, why would they want to keep it a secret???

Molson celebrates moderation

The newest iteration of Molson Canada’s responsible use campaign is a departure from the traditional “Don’t drink and drive” message. A series of posters featuring the tag line “Here’s to responsible choices” has rolled out across the country and is the first phase in the new campaign. “The research showed that ‘Don’t drink and drive’ [...]